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Channel: location targeting Archives - MCC
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Location is Everything When Pinpointing Mobile Advertising’s Next Move

As the saying goes, it’s all about location, location, location. Moving into 2015, this could not be a more true statement for digital media. As geo-targeting becomes more sophisticated and mobile...

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No More Excuses – B2B Marketing Has a New Job

In today’s digital world, the tables have turned. B2B marketers have all the advantages of consumer marketers and more – and it is about time. B2B marketers have long been challenged to find effective...

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